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Marketing CRM Assistant

Mindful Chef London HQ
Full-time
Permanent employee
32,000 £ per year

More Than Just A Job

As a proud B-Corp we focus on using business as a force for good. We do this by balancing out people and planet with profit. For every Mindful Chef recipe box bought we donate the equivalent of a school meal to a child in a less developed country (over 20 million meals donated and counting...) and we have also pledged to go Net Zero by 2030 but there are so many other initiatives that we would love to tell you about!

What we are looking for

We’re looking for someone who is curious, detail-oriented and excited to learn, with an interest in CRM, digital marketing and customer communications. You’ll be comfortable working in a fast-paced, data-driven environment, with a genuine interest in understanding campaign performance and what makes communications effective. You’ll be organised, proactive and collaborative, able to work closely with teams across CRM, Brand, Creative and Acquisition, while bringing a customer-first mindset and a willingness to get stuck in and develop your skills.

You will

  • Build and deliver email, SMS, direct mail and push notification campaigns across different customer audiences using Customer.io.
  • Support the delivery of broadcast and triggered customer journeys that drive conversion, spend, cross-sell and retention.
  • Help develop and optimise lifecycle communications, working closely with the Senior CRM Managers and wider stakeholders.
  • Support the lifecycle communication plan across Leads, Active and Winback customer segments.
  • Help deliver personalised and timely communications that enhance the customer experience.
  • Support seasonal campaigns, trade communications and new product launches.
  • Assist with ongoing testing across subject lines, send times, creative and segmentation, using results to identify opportunities for improvement.
  • Prepare weekly and monthly CRM performance reports, highlighting key results, trends and insights.
  • Work closely with the Creative team to brief and develop engaging, on-brand email assets that support campaign objectives.
  • Support Customer Care with email-related enquiries and use customer feedback to improve triggered journeys.
  • Help create engaging, performance-focused copy for different customer groups, working with our Copywriter to ensure it reflects the Mindful Chef tone of voice.
  • Keep CRM activity aligned with the brand and trade calendar, ensuring campaigns are planned and delivered at the right time.

Your profile

  • Some experience in email marketing, CRM or a similar digital marketing environment is desirable, but not essential.
  • Experience with CRM, ESP or customer engagement platforms would be a plus, ideally Customer.io, or a willingness to learn quickly and get stuck in.
  • An interest in using data, analytics and A/B testing to understand and improve campaign performance.
  • Highly detail-oriented, with strong organisational skills and a focus on accuracy.
  • Comfortable working in a fast-paced, growth-focused environment and managing multiple priorities.
  • Collaborative and confident working with both technical and non-technical teams.
  • Curious, proactive and eager to learn, with a hands-on approach and a willingness to get stuck in.

Why us?

  • A competitive package that rewards your skills and dedication.
  • Flexibility of hybrid working from our office based in Wandsworth.
  • Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
  • Join an award-winning startup backed by the largest food and beverage company globally: Nestle
  • Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
  • Prioritise your well-being with perks like Vitality health insurance, access to LinkedIn Learning, mental health support, Better Up AI Coaching and a generous holiday package (30 days + bank holidays).
  • Enjoy a 50% discount on all Mindful Chef products.
  • Enhanced policy of up to 6 months full pay primary parental leave and up to 6 weeks full pay secondary parental leave.

About us

We are MINDFUL. This is intrinsic to everything we do. From the healthy recipes we design, to the local, expert and caring suppliers we select and the way we treat each other, our customers and our environment.

We are CONNECTED to each other and the world around us, championing a food system that supports both people and planetary health. Guided by our community, we value shared food memories, trust, openness, and honest relationships—staying real and true to ourselves and each other as we grow.

We are UNAFRAID. We want to be the best – to challenge conventions, to think differently and be imaginative in how we solve problems. Brave enough to take on the big players and to do what’s right even when it’s difficult.

Equal Opportunities

At Mindful Chef, we embrace diversity and inclusion as a foundation that enriches our culture and fuels the success of our business. We are mindful of everyone’s differences and we take pride in the unique perspectives, experiences, and talents that each individual brings to our team.

We are unafraid to tackle biases and challenge stereotypes, fostering an inclusive environment where everyone feels valued and empowered to contribute their personal strengths. Our commitment to diversity is not just a policy; it's a personal and collective responsibility that we take to heart.

We believe that by being mindful of our differences, unafraid to confront barriers, and embracing the personal stories and journeys of our team members, we can achieve greater innovation, creativity, and harmony in the workplace. Together we celebrate diversity, and together, we are better.