Proven experience as a copywriter, preferably within a brand or marketing team in the health, well-being or food categories.
A strong portfolio demonstrating a versatile writing style and a passion for storytelling.
Excellent command of the English language, with impeccable grammar, spelling, and attention to detail.
A collaborative mindset with the ability to work effectively with different teams and respond to feedback.
The ability to translate complex ideas into clear, inspiring, and engaging copy for a diverse audience.
A proactive approach to understanding and contributing to the brand's mission and values.
A passion for sustainability is a bonus.
Brand Storytelling: Guide the brand's storytelling and unique healthy living proposition across all written content, including the weekly recipe booklet, campaign emails and blog posts.
Content Creation: Craft compelling copy for new launches, partnerships, and seasonal promotions, creating excitement and conveying the joy of living the Mindful Chef way.
Brand Tone of Voice: Act as the guardian of the Mindful Chef tone of voice, ensuring consistency and authenticity in all communications, and be responsible for proofing across all marketing touch points.
Evergreen Content: Develop and manage evergreen storytelling that reinforces our health positioning, sustainability credentials, quality ingredients and our overall mission.
Cross-Functional Collaboration: Work closely with stakeholders across the marketing team and the wider business, most particularly with the Creative and CRM teams, to ensure copy aligns with visual elements and customer journey touchpoints.
Audience Education: Write copy that educates our audience on health and food based topics such as the benefits of our ingredients, the simplicity of cooking from scratch, and our positive social and environmental impact.
At Mindful Chef, we embrace diversity and inclusion as a foundation that enriches our culture and fuels the success of our business. We are mindful of everyone’s differences and we take pride in the unique perspectives, experiences, and talents that each individual brings to our team.
We are unafraid to tackle biases and challenge stereotypes, fostering an inclusive environment where everyone feels valued and empowered to contribute their personal strengths. Our commitment to diversity is not just a policy; it's a personal and collective responsibility that we take to heart.
We believe that by being mindful of our differences, unafraid to confront barriers, and embracing the personal stories and journeys of our team members, we can achieve greater innovation, creativity, and harmony in the workplace. Together we celebrate diversity, and together, we are better.